10 Ways Businesses Destroy Their Sales Lead Generation Efforts …and how to STOP doing it No Call to Action Publishing good, informative blog posts with no call to action to allow the sales team an avenue to engage with people reading them. wrong seats Allowing people within the organization who are not trained in marketing and sales to direct marketing and sales activities. sacred cows Remaining committed to outdated, ineffective marketing habits (this is how we’ve always done it) instead of investing in an up-to-date marketing and sales process based on documented best practices. no training Neglecting to provide ongoing formal training opportunities for their sales team. No Social Sharing Avoiding the most basic efforts to share marketing content on social media to help drive leads to their sales team. Email Marketing foibles Skipping modern, fundamental best practices of email marketing that is necessary to effectively generate sales leads. dividing marketing from sales Failing to include the sales team – even if it’s just one person – in the marketing planning sessions. no benchmarking Failing to measure engagement with their website content to make sure it’s useful to prospective clients AND their sales team. Marketing & sales gap Ignoring the gap between marketing and sales that leaves both sides unable to do their best work. weak strategy Failing to create a comprehensive baseline strategy for marketing and sales that enables everyone to hit company goals. STOP hurting your own lead generation efforts Ready to get serious about sales lead generation? First, you’ll need a plan with an action list. We can help you!