Publishing good, informative blog posts with no call to action to allow the sales team an avenue to engage with people reading them.
Allowing people within the organization who are not trained in marketing and sales to direct marketing and sales activities.
Remaining committed to outdated, ineffective marketing habits (this is how we’ve always done it) instead of investing in an up-to-date marketing and sales process based on documented best practices.
Skipping modern, fundamental best practices of email marketing that is necessary to effectively generate sales leads.
Failing to include the sales team – even if it’s just one person – in the marketing planning sessions.
Failing to measure engagement with their website content to make sure it’s useful to prospective clients AND their sales team.
Ignoring the gap between marketing and sales that leaves both sides unable to do their best work.